Seniors Rights Victoria (SRV) and Council on the Ageing (COTA) Victoria are encouraging those in Victoria and around the world to come together this World Elder Abuse Awareness Day (WEAAD), 15 June, and combat one of the largest drivers of elder abuse: ageism.
Recognised by The United Nations General Assembly and celebrated annually, WEAAD provides an opportunity for communities to stand together against the abuse, mistreatment, and neglect of older people.
In their 2025 WEAAD campaign, Seniors Rights Victoria and COTA Victoria have launched the Beyond Age project, one that focusses on challenging ageist attitudes and promoting respect for older people.
As part of this two-year project, community members can attend in-person workshops or head online to couple a photo from their past with one from their present, then providing advice about getting older to their younger self.
All photographs and responses will be turned into digital storyboards and displayed in an online exhibition found on the World Elder Abuse Awareness Day website.
“As with our Warm Safe Home project last year, we again wanted to deliver a meaningful WEAAD campaign that engages the community before, during, and after the 15th of June,” said CEO of Seniors Rights Victoria and COTA Victoria, Ben Rogers.
“The most recent study of elder abuse prevalence in Australia found that 1 in 6 people 65 years and over had experienced at least one recognised form of elder abuse over the previous 12 months,” Mr Rogers continued.
“Ageism impacts how society perceives the worth of an older person, and can lead to their abuse and mistreatment,” he said. “Therefore, this public campaign is crucial as we work towards a safer and more inclusive society for older people, and directly combat ageism as one of the significant drivers of elder abuse.”
Ben Rogers and other Seniors Rights Victoria spokespeople are available for further comment or interviews as WEAAD 2025 approaches.
If you are in Victoria and experiencing elder abuse, help is available through Seniors Rights Victoria’s confidential helpline on 1300 368 821. Our website – seniorsrights.org.au – also features resources for concerned friends or family members.
For nationwide assistance, please call 1800 ELDERHelp (1800 353 374). You can also access additional resources in 20 different languages using the Australian Human Rights Commission website.
If it is an emergency, call 000.
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Further context
All points below are attributable to Ben Rogers, CEO of Seniors Rights Victoria and COTA Victoria.
- The most recent study of elder abuse prevalence in Australia found that 1 in 6 people 65 years and over had experienced at least one recognised form of elder abuse over the previous 12 months.
- This suggests that 160,000 older Victorians are reporting that they have experienced elder abuse each year, demonstrating the clear need for training and supports.
- Elder abuse comes in many forms. It can be financial, emotional, psychological, physical, sexual, or social. Elder abuse can occur once or many times and can vary in severity from subtle through to extreme and can include one or a combination of the different types of abuse.
- Elder abuse is most often perpetrated by someone known to and trusted by the older person, such as family members, relatives, or friends, with two thirds of reported elder abuse being perpetrated by the adult children of an older person.
- Elder abuse affects people of all genders and all walks of life. The abuse, however, disproportionately affects women – two-thirds of people seeking help from SRV are women.
- Culturally and Linguistically Diverse (CALD) communities, Aboriginal and Torres Strait Islander communities, and LGBTQIA+ communities are additionally vulnerable to elder abuse, as are older people living in rural and regional communities.
- In 2023/24, the SRV helpline received a total of 12,356 calls, with advocates able to make contact and assist 3,556 callers with 5,131 unique issues.
- SRV data from 2023/24 indicates that 58% of alleged perpetrators of elder abuse are the adult children of the victim-survivor.
- The average number of days a case remained open was 538 days, with the longest closed case running totalling 1,259 days (almost 3.5 years). Due to the increasing complexity of matters, we are experiencing a greater volume of cases spanning longer periods of time.
For further information/interviews with spokespeople
Steve Wright
Marketing and Communications Manager
Seniors Rights Victoria & COTA Victoria
Telephone: +61 3 9655 2159
Email: communications@cotavic.org.au
About us
Seniors Rights Victoria (SRV) is the key state-wide service dedicated to advancing the rights of older people and the early intervention into, or prevention of, elder abuse in our community. It is the only Community Legal Centre dedicated to preventing and responding to elder abuse within Victoria.
SRV has a team of experienced advocates, lawyers, and social workers who provide free information, advice, referral, legal advice, legal casework, and support to older people who are either at risk of or are experiencing elder abuse. SRV supports and empowers older people through the provision of legal advice directly to the older person.
https://seniorsrights.org.au | https://elderabuseawarenessday.org.au
Council on the Ageing (COTA) Victoria is the leading not-for-profit organisation representing the interests and rights of people aged over 50 in Victoria. For over 70 years, we have led government, corporate and community thinking about the positive aspects of ageing in the state.
Today, our focus is on promoting opportunities for and protecting the legal rights of people 50+. We value ageing and embrace its opportunities for personal growth, contribution, and self-expression. This belief drives benefits to the nation and its states alongside communities, families, and individuals.