Download our Strategic Plan 2025-2030 as a PDF
The reason we exist
We improve the lives of Victorians as they age: by championing the strengths, desires, and decisions of older people.
We believe that ageing is not a problem to be solved, but a powerful and natural phase of life to be lived with meaning, autonomy, and connection.
We work alongside older people to uphold their rights, amplify their voices, and ensure their full participation in the economic, social, and cultural life of our communities.
The impact we’re aiming for
Older Victorians are empowered to make decisions, shape their own futures, and live with purpose at every stage of later life.
We envision a society that recognises the gifts of ageing — experience, wisdom, creativity, and care — and places older people at its heart.
Through our advocacy, services, partnerships, and campaigns, we unlock the potential of ageing to enrich lives, strengthen communities, and create intergenerational value.
What we’re focussing on
- We influence: We shape the systems, policies, and decisions that impact people as they age: from aged care and health to housing, digital inclusion, and economic security. Our influence is grounded in lived experience and geared towards long-term structural change.
- We empower: We equip older Victorians with the information, support, and confidence to make decisions, assert their rights, and shape their own futures. We help people navigate complex systems and protect themselves from harm, while always recognising and reinforcing their strengths and autonomy. We champion the capabilities and contributions of older people, and celebrate the gifts of ageing.
- We amplify: We ensure older people are heard — in government, media, and community conversations. We provide platforms that engage, listen to, and echo diverse views and experiences, with a strong focus on those whose voices are not heard.
To make this possible
- We partner with others: We work across sectors and with government and communities to co-design solutions, extend our reach, and build collective impact for all Victorians as they age.
- We build a stronger COTA Victoria: We strengthen our capability, systems, people, and brand so we can grow our impact in a rapidly changing world.